Troutcatcher Privacy Policy & GDPR - You may have seen GDPR hitting the headlines, or perhaps organisations have already contacted you about it? .

Whats Changing? EU data privacy law - Thanks to technological advances the amount of personal data being generated is rapidly increasing – every time you shop online, use your favourite app or ‘like’ a photo on Facebook you generate data – which is why the law needs updating to better protect people. As part of the General Data Protection Regulation (GDPR) all companies have to review how they manage all personal data – from customer email addresses to employee details – and ensure they are GDPR-ready by 25th May 2018.

More control over your personal data - GDPR is all about giving you more control on how your personal data is used. You’ll have greater visibility and control over the personal data organisations hold about you. This means you can have greater confidence that information about you is accurate, up-to-date and properly managed.

Choose who contacts you, and how - Over the coming months you’ll probably notice a lot of organisations asking for your consent so they can contact you about offers, products or services they think you’ll find useful or interesting. To comply with GDPR, these requests need to be really clear and straightforward. You get to choose who contacts you and how, for example by email, social media or phone.

Change your mind at any time - If you give an organisation permission to contact you, it doesn’t mean you can’t change your mind in the future. Under the new rules, it should be easier to update your preferences on what you want to receive and how.

How? Just change permissions in your account by logging on, or / and un-subscribing to Newsletters when they come through.

Data will be better protected - GDPR also aims to make sure that all organisations holding personal data have the right processes in place to protect it. Organisations who put customer data at risk will face hefty penalties.